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Case Studies

Work, in depth.

A closer look at how research and raw ideas became validated products and commercial traction.

Research Commercialization

Sodium Navigator

A peer-reviewed nutrition app, built for heart-failure patients, re-engineered into a public web tool that helps any Canadian understand and reduce their salt intake. A digital health product consulting engagement with Ontario Tech University.

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Research Commercialization

Reminiscence Therapy in Virtual Reality

A peer-reviewed VR reminiscence-therapy project for dementia care could only show memories a developer had hard-coded in. We rebuilt it so families and care teams can fill it with their own. Digital health product consulting for Ontario Tech University.

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Go-to-Market

From word of mouth to a sales pipeline

A two-decade-old contracting firm had never run a single outbound campaign. We built a complete B2B outbound sales pipeline — aimed squarely at the commercial accounts it wanted most. Outbound sales consulting for a trades business.

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