Field notes on research commercialization, go-to-market, and turning ideas into products that move.
A validated prototype, a peer-reviewed paper, a tool people genuinely liked — and then the grant ends. The gap between a research project and a real product, and what research commercialization consulting does about it.
When a business can serve almost anyone, 'everyone' starts to feel like a strategy. It isn't. The fastest way to build a B2B outbound sales pipeline is to point it at a deliberately narrow target first.
A research grant is built to answer a question, then end. It almost never includes a line for turning a validated prototype into a product. What research commercialization consulting covers that grants don't.
A small pilot that goes well feels like proof. Often it isn't — it's a controlled test hiding gaps real-world users find first. What product validation consulting looks like when you design to break it, not bless it.
A tool built to test on 80 participants and a tool built to reach 80,000 are different builds. A core decision in research commercialization consulting — deciding which one you're making before you make it — saves a full rebuild.
Research projects rarely stall because the science failed. They stall in the middle — when developers graduate, the summer goes quiet, and the PI runs out of hours. What research commercialization consulting actually fixes.